Summer is your passing lane

Summertime is your passing lane. While others relax and coast, hit the gas. Dig in and make progress. Gear up to make the second half of 2019 your best year yet. Take advantage of the slowed pace around you to shift your focus and create long-term success for your brand.  We’ve put together a special offer that will kickstart your efforts:

FREE Social Media Posting Calendar for June

While many of us look forward to the fun and sun that June brings, summer is often a slow time of year for many businesses. People are on vacation, kids are out of school, and the warm weather can be distracting while we yearn to get out and enjoy nature.

If you take time and invest some energy in making some extra effort now, it will put you ahead of your competitors and lay the groundwork for future success once business picks up again. We've put together some awesome FREE resources that will kickstart your efforts. 

SMART Goals Tracker

While you may have heard of both the SMART acronym as well as the Start/Stop/Continue/Need framework, this approach combining the two is unique and therefore, we’ve created an exclusive SMART Goal tracker worksheet. Download it for your use—we’d love to hear how it helps you attain your goals!

FREE: Join us for a LIVE Marketing Q&A

Once monthly, we host a LIVE Marketing Tactics Q&A session that's open to members as well as not-yet-members. In this fun and interactive call, you'll learn the cheapest form of marketing, the most effective form of marketing, and the one thing that matte

rs most before you spend a nickel on marketing or advertising. Bring YOUR questions, this is sure to be a fun and interactive webinar! Register via ZOOM!

Reality Check: The Importance of a Growth Mindset on Personal Development

“Why waste time proving over and over how great you are, when you could be getting better? Why hide deficiencies instead of overcoming them? Why look for friends or partners who will just shore up your self-esteem instead of ones who will also challenge you to grow? And why seek out the tried and true, instead of experiences that will stretch you? The passion for stretching yourself and sticking to it, even (or especially) when it’s not going well, is the hallmark of the growth mindset. This is the mindset that allows people to thrive during some of the most challenging times in their lives.”  ― Carol S. Dweck

#MIXGRAMJAM: A RECAP OF OUR FIRST-EVER INSTAGRAM PHOTO CHALLENGE

From April 4-18th, we hosted #MIXGramJam, an Instagram photo challenge that featured daily one-word prompts that were intended to inspire. This was launched as a follow-up to the newest course in our MIX members-only content. For those participants who had recently launched a brand profile on Instagram, we figured this would be a fun next step.

The outcomes were exciting and surprising and we share them here, along with lessons learned, to encourage you to host a similar photo challenge with your own community:

JOIN US FOR MIX ‘GRAM JAM

It's a new season and a new Quarter -- we’re celebrating the independent business leaders who work every day to tell their brand story with our first MIX Instagram Challenge! We are celebrating YOU for working so hard to bring your unique content to light.

DAY 4: SHOULD YOU LAUNCH AN INSTAGRAM PROFILE FOR YOUR BUSINESS?

Building brand isn’t just about selling your product or connecting with others. It’s about creative a positive and interactive experience for your current and future stakeholders that effectively tells your brand story in the marketplace. The potential impact of Instagram is huge for business who weigh all of their options and align this tactic with their overall branding strategy.

Forbes Magazine: The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth

If a business is built for the long term, then it is build on a solid infrastructure. When it comes to your people, your systems, or your marketing you simply cannot afford to make it up as you go. This article from Forbes offers a fascinating look at how the economic recession of the early 2000s kicked off a changing mindset from seeing marketing and branding as an expense rather than an investment. Paired with the fact that technologies shift the focus from strategy to tactics, the result is that too many entrepreneurial business leaders mistakenly equate building buzz with building brand. In short, if your plan for business growth boils down to posting, then your business could be in big trouble down the road.

PLANNING PERFECT MARKETING CAMPAIGNS: THE THREE FIVES MOONSHOT

Over the years, I’ve come up with a Moonshot approach for marketing strategy. It’s just an easy way to remember some of the most important things that good marketing should aim towards. I refer to it as a moonshot because it’s aspirational; most marketing campaigns fall short of addressing each and every one of these fifteen aspects all at once–and that’s okay, but there’s a lot of value that can be derived from the exercise of focusing on the goal.

Small Business Marketing Strategy

Monday, March 4 11:00 am est

As the first quarter of the year comes to a close, it’s a great time to plan your Strategic Marketing for the year — in this FREE 1 hour webinar, you’ll learn what’s REALLY working for attracting new customers, getting customers to buy more, and having them shop with you more frequently.

Super Bowl Search Trends Research

New research has been released on how consumer search behavior changes during the Super Bowl. The data revealed that Google Search Views skyrocket in key verticals like food and hospitality in the lead-up to the big game — particularly in the host city.