When companies find themselves languishing between their vision and their reality … that’s our sweet spot.
We provide a proven, cost effective way to bridge the gap between performance and potential.
If a business is built for the long term, then it is build on a solid infrastructure. When it comes to your people, your systems, or your marketing you simply cannot afford to make it up as you go. This article from Forbes offers a fascinating look at how the economic recession of the early 2000s kicked off a changing mindset from seeing marketing and branding as an expense rather than an investment. Paired with the fact that technologies shift the focus from strategy to tactics, the result is that too many entrepreneurial business leaders mistakenly equate building buzz with building brand. In short, if your plan for business growth boils down to posting, then your business could be in big trouble down the road.
Over the years, I’ve come up with a Moonshot approach for marketing strategy. It’s just an easy way to remember some of the most important things that good marketing should aim towards. I refer to it as a moonshot because it’s aspirational; most marketing campaigns fall short of addressing each and every one of these fifteen aspects all at once–and that’s okay, but there’s a lot of value that can be derived from the exercise of focusing on the goal.
You're invited to a free (and delicious) networking event where you will learn cheap and free marketing tactics for 2019.
Join the Marketing Idea Exchange as a Founding Member and take advantage of this discount coupon!
Monday, March 4 11:00 am est
As the first quarter of the year comes to a close, it’s a great time to plan your Strategic Marketing for the year — in this FREE 1 hour webinar, you’ll learn what’s REALLY working for attracting new customers, getting customers to buy more, and having them shop with you more frequently.
Media planning is more than a piece of marketing strategy, it is an essential means by which you team must work together to promote and protect your brand.
New research has been released on how consumer search behavior changes during the Super Bowl. The data revealed that Google Search Views skyrocket in key verticals like food and hospitality in the lead-up to the big game — particularly in the host city.
MIX is a straightforward, community-based resource that will help cut through the all noise and find marketing tactics that simply work.
One of my favorite quotes is “Tell me, what is it you plan to do with your one wild and precious life?” by poet Mary Oliver. It’s a simple reminder that we really only get one chance to design a life that we will be content to look back upon someday. I do my best to remember how wild and precious each and every day really is.
The best predictor of the future of your company may depend on how well you build upon successes and learn from mistakes, adapting your entire organization's approach to business along the way. These five questions will help you measure your company's effectiveness at this.
Success in your business should always be repeatable
MIX addresses several of the challenges that Chambers currently face as identified by a study that was a part of the Association of Chamber of Commerce Executives’ Horizon Initiative. MIX’s new approach answers the questions of how Chambers will adapt and evolve to megatrends over the next decade, and how they will ensure that their best days are yet to come.
Grosse Pointe Chamber hosts a lunch-and-learn event to explain the changing business landscape and provide real-world workarounds and marketing tactics that provide world-class outcomes to customers, even for businesses with out-of-date or nonexistent digital capabilities.
Marketing Idea Exchange, or MIX, is a Membership Resource designed to help members improve their marketing outcomes by providing real-time solutions, endless resources, and support from peers.
If you are ready to bridge the gap between your potential and performance in 2019, then schedule a free assessment call and see if your business is the right fit for The Synaptic Approach.
Love him or hate him, there's no arguing against Nick Saban's record and even his fiercest critics can take a lesson from his discipline to focus on process, wisdom to build an infrastructure that supports this standardized approach, and character to lead a team of individuals as part of a larger culture of excellence.