3 Quick Ways to Get More Customer Reviews
DON'T INCENTIVIZE, ENERGIZE: You should never offer discounts or freebies in exchange for positive feedback, but you can certainly create some buzz around customers engaging with you, including giving their honest feedback! Try placing a whimsical candy jar in a highly visible spot that contains colorful goodies. Affix an eye-catching sign that says "Social Media is SWEET! Let's connect!"
PUBLISH: When a customer goes to the trouble of submitting a review, show them you appreciate it by posting it on a bright community board in your store and on your social media channels. Thanking them publicly will encourage others to follow!
ASK: It sounds obvious--but over 79% of consumers surveyed said that they were more likely to submit a positive review if they'd only been asked. Interestingly, even more of them reported that sales and service staff never or infrequently asked them. Most people only leave online reviews when they really love – or really hate - a product or service. EVERY satisfied customer that comes through your store should be personally asked for a review by a member of your team.