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Marketing and Public Relations Agency

Balancing AI and Human Insight: Navigating the New Era of Content Marketing

Less than a year into its meteoric rise, the company behind ChatGPT unveiled a new line of chatbot products that can be customized to a variety of tasks. ChatGPT has more than 100 million weekly active users and 2 million developers, spread “entirely by word of mouth,” OpenAI CEO Sam Altman shared, adding, “Eventually, you’ll […]

Sip, Shop, and Sparkle: The Luxury Exchange Hosts VIP Shopping Event

The Luxury Exchange Hosts VIP Shopping Event

The Luxury Exchange, located in the heart of Downtown Portland, recently hosted a one-of-a-kind after-hours shopping experience, offering an elegant evening of champagne and delectable small bites. “We’re so happy to be a part of Downtown Portland and wanted to host an event where we could not only express our gratitude for the warm reception […]

Three Rules for Avoiding Tone-Deaf Social Media Messaging for Your Business

The news cycle is spinning faster than ever. Emotions and sensitivities are high, and that’s why it’s important that brands avoid marketing messages that put them in a negative spotlight. We’ve all seen examples of marketing and advertising from companies that shot themselves in the foot while trying to make themselves a part of the […]

Mastery in Mayhem: The Synaptic Approach to Navigating Modern Communications Crises

Crisis Communications Agency

“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” — Andy Gilman  Have you ever tried to get media attention about a positive news story? Perhaps you’re hosting a charitable event, want to highlight a local hero, or know about something cool happening in your community that […]

The Most Reliable Tool in Your Marketing Toolbox: Email Marketing

Email Marketing

The Evergreen Significance of Email Marketing Just as a hammer is a trusty tool you can always count on in your toolbox, email marketing is the steadfast and reliable instrument in the digital marketing toolkit. Even in the age of rapid digital transformation, email marketing increases both relevance and revenue. According to HubSpot, email marketing […]