Elevating Your Podcast: The Power of Publicity
Your story deserves to be heard, and we can help you make sure that it is.
Maximize Your Influence: A Guide to Legislative Advocacy for Small Business Owners
Engagement in legislative advocacy is not just a responsibility but a powerful tool in shaping the future of your business and industry.
Empower and Elevate: How PR Shield Revolutionizes Member Support for Trade Associations, Chambers, and Brokers
Every business owner must be equipped to handle public relations challenges and crises before they happen.
Why Insurance Providers, Consultants, and Lawyers Should Offer PR Shield to Their Small Business Clients
Unveiling the Need for Reputation Protection in Today’s Digital World In a world where a single negative review, errant social media post, customer data breech, or news article can spiral into a full-blown crisis, protecting the reputational health of small businesses is more crucial than ever. Insurance providers, consultants, lawyers, and other professionals who support […]
Meet the Birkin matchmaker: Inside one of the world’s largest collections of Hermes bags
If you’re looking for The One — a Birkin, that is — Michael Mack is your guy. The Las Vegas luxury reseller is the proud steward of a fleet of coveted Hermes Birkin and Kelly handbags — 120 to be exact. “I never thought I’d have this many Birkins in my life,” Mack, the president and CEO of Max […]
Balancing AI and Human Insight: Navigating the New Era of Content Marketing
Less than a year into its meteoric rise, the company behind ChatGPT unveiled a new line of chatbot products that can be customized to a variety of tasks. ChatGPT has more than 100 million weekly active users and 2 million developers, spread “entirely by word of mouth,” OpenAI CEO Sam Altman shared, adding, “Eventually, you’ll […]
Sip, Shop, and Sparkle: The Luxury Exchange Hosts VIP Shopping Event
The Luxury Exchange, located in the heart of Downtown Portland, recently hosted a one-of-a-kind after-hours shopping experience, offering an elegant evening of champagne and delectable small bites. “We’re so happy to be a part of Downtown Portland and wanted to host an event where we could not only express our gratitude for the warm reception […]
Three Rules for Avoiding Tone-Deaf Social Media Messaging for Your Business
The news cycle is spinning faster than ever. Emotions and sensitivities are high, and that’s why it’s important that brands avoid marketing messages that put them in a negative spotlight. We’ve all seen examples of marketing and advertising from companies that shot themselves in the foot while trying to make themselves a part of the […]
Mastery in Mayhem: The Synaptic Approach to Navigating Modern Communications Crises
“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” — Andy Gilman Have you ever tried to get media attention about a positive news story? Perhaps you’re hosting a charitable event, want to highlight a local hero, or know about something cool happening in your community that […]
The Most Reliable Tool in Your Marketing Toolbox: Email Marketing
The Evergreen Significance of Email Marketing Just as a hammer is a trusty tool you can always count on in your toolbox, email marketing is the steadfast and reliable instrument in the digital marketing toolkit. Even in the age of rapid digital transformation, email marketing increases both relevance and revenue. According to HubSpot, email marketing […]