Synaptic’s mission is to help you make your success repeatable.

Synaptic offers training and consultation initiatives that have a clear strategy, measurable tactics, and solid accountability. Every one of Synaptic’s offerings is designed to be affordable, engaging, and easy to implement for even the busiest teams.

 
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people development

How can you get your team up to speed on the skills that they’ll need to live into your vision with you? Canned seminars are too generic, most online training lacks warmth and accountability, and hiring an in-house trainer is expensive and time-consuming.

The Synaptic Approach offers training that blends personal instruction, online modules, supportive learning communities, and individualized performance reporting for every member of your team. Modules are available that address some of the most common business challenges. SIGN UP to learn more.

don’t miss this free video:

Retail Sales Training: Your Best Sales Performance Yet: 2018 Holiday Season

Click HERE to grab your copy of the eBook!

Click HERE to grab your copy of the eBook!


 
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strategic marketing

It's time to cut through all of the noise and create realistic and achievable Strategic Marketing Plans that take your big goals and breaks them down into measurable milestones.  It’s more important than ever to monitor and measure the things that work best for telling your business story in the marketplace.

This common-sense approach will help you blend the tried-and-true with digital technologies and social channels to create the perfect blend of storytelling tools to reach your target. Learn more about our specific learning programs and initiatives when you SIGN UP.



 


COMING SOON—MIX: Marketing Idea Exchange. Click HERE to reserve your invitation and apply for membership in this community-based marketing resource!

Download a one-page about MIX

 

 
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business operations

What is your company’s superpower? Plenty of businesses are successful because their people, particularly their founders, are great at what they do. Opportunities for bigger things are missed, however, when there's too much dependence on the people who do the work.

I teach businesses how to capture the processes, policies, and procedures that define their superpower--their unique way of doing what they do. SIGN UP to learn more about ways that I can help you develop operational materials that are logical, systematic, and meaningful. 

 
 

ABOUT THE NAME

Without synapses, our body would never be able to do what our brain tells it to do. We depend on them to help deliver the nerve impulses and bridge the gap between thoughts and action.

In business, having a vision just isn't enough. There must be a deliberate strategy for bridging the gap.

That’s The Synaptic Approach.

 
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I'm so confident in The Synaptic Approach that I'll guarantee the outcomes. You truly have nothing to lose.

If the success measures aren't achieved, I'll stay with the project until they are -or- refund your money.

 
INCENTIVIZE:  You should never offer discounts or freebies in exchange for positive feedback, since that may undermine the authenticity of your online reviews and business practices. But you can certainly create incentives for your in-store customers to give their honest feedback! Try placing a whimsical candy jar in a highly visible spot that contains colorful goodies. Affix an eye-catching sign that says "Customer reviews are SWEET! Grab your choice from this jar when you show us review us on our ___ page!". Rotate between different channels like  Yelp ,  TripAdvisor ,  Google , and of course  Facebook . Make sure that all of your staff are familiar with walking customers through the process of submitting a review on each.    PUBLISH:  When a customer goes to the trouble of submitting a review, show them you appreciate it by posting it on a bright community board in your store and on your social media channels. Thanking them publicly will encourage others to follow!    ASK:  Okay, it sounds obvious--but over 79% of consumers surveyed said that they were more likely to submit a positive review if they'd only been asked. Interestingly, even more of them reported that sales and service staff never or infrequently asked them. Most people only leave online reviews when they really love – or really hate - a product or service. Tap into the ‘silent majority’ of satisfied customers by asking for feedback. EVERY satisfied customer that comes through your store should be personally asked for a review by a member of your team (it's not enough to have a poster or sign). Additionally, you should be reaching out to social media followers who interact with your posted content to ask for their reviews as well ... likes on a post don't last long, but a positive review resonates!

INCENTIVIZE: You should never offer discounts or freebies in exchange for positive feedback, since that may undermine the authenticity of your online reviews and business practices. But you can certainly create incentives for your in-store customers to give their honest feedback! Try placing a whimsical candy jar in a highly visible spot that contains colorful goodies. Affix an eye-catching sign that says "Customer reviews are SWEET! Grab your choice from this jar when you show us review us on our ___ page!". Rotate between different channels like Yelp, TripAdvisor, Google, and of course Facebook. Make sure that all of your staff are familiar with walking customers through the process of submitting a review on each.

PUBLISH: When a customer goes to the trouble of submitting a review, show them you appreciate it by posting it on a bright community board in your store and on your social media channels. Thanking them publicly will encourage others to follow!

ASK: Okay, it sounds obvious--but over 79% of consumers surveyed said that they were more likely to submit a positive review if they'd only been asked. Interestingly, even more of them reported that sales and service staff never or infrequently asked them. Most people only leave online reviews when they really love – or really hate - a product or service. Tap into the ‘silent majority’ of satisfied customers by asking for feedback. EVERY satisfied customer that comes through your store should be personally asked for a review by a member of your team (it's not enough to have a poster or sign). Additionally, you should be reaching out to social media followers who interact with your posted content to ask for their reviews as well ... likes on a post don't last long, but a positive review resonates!

 
Download a free bag stuffer that you can customize!

Download a free bag stuffer that you can customize!